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The Fire Monkey

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Year of the Fire Monkey for McDonalds

February 8th begins the Chinese New Year, Year of the Monkey, and this year more specifically, the Fire Monkey. There are twelve animals on the Chinese Zodiac Calendar, which combine with one of five elements: fire, wood, water, gold, and earth, which means the year of the Fire Monkey occurs every 60 years. Jing Jing Tsong was commissioned by McDonald’s to create the image above, which features a band of monkeys celebrating with fireworks. Jing  told us that one of her favorite childhood memories is of the Taiwanese community in her small Pennsylvania town gathering to celebrate the Chinese Lunar New Year. The image will appear on posters and on tray liners and bag inserts for all the McDonald’s New Year celebrations.