Indoor Sky Diving company, iFLY, already successfully executed their vision for their “Choose to Fly” promotion in video form, but previous attempts by the brand to capture the feeling of freedom one feels when “flying” had proven elusive, that is, until they came across Tim Tadder’s work. Tim Tadder is not only a director producing motion work, but he is also a master at creating stills that look like they are in motion. iFLY was challenged to capture the joy of movement, and Tim was just the person to bring it to them. According to Greatest Common Factory’s founder and creative lead on the project, John Trahar, “From the first phone call through some onset technical challenges to the stunning result, Tim was engaged and committed to his stated value. He wanted it to be great, and he delivered.” Read the full blog post here.