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Tim Tadder Takes the Madden Franchise to a Whole New Level

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The creative brief was simple, “Make people feel like an NFL superstar at every touchpoint. The energy, the athleticism, the swagger, etc. Everything that you would feel if you were a superstar in the NFL, you should feel in Madden…without getting hit by a 300-pound lineman.”

With that, photographer/director Tim Tadder went to work utilizing what Josh Kline, Creative Director at EA Sports, describes as Tim’s incredible use of light and color. And although the Madden 20 team hired Tim to shoot motion for this project, he found a way to deliver some stills as well. Tim and team had two RED Monstro VistaVision cameras on set. His screen grabs of the motion footage rivaled those of a digital camera.