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Capturing the Human Side of Healthcare with Geoff Johnson

Posted by Workbook on

Photographer/Director Geoff Johnson is sought after for his incredible ability to capture the humanity of healthcare. His work with Bryan Health and York Hospital reflect his adaptiveness to new environments and client requests.

For more than 15 years, Geoff has partnered with Bryan Health, bringing fresh perspectives and a dynamic creative eye to every new assignment. Working directly with their in-house communications and marketing teams, Geoff specializes in capturing authentic patient stories alongside healthcare professionals. His impactful imagery spans a wide range of formats, bringing life to their print magazine, digital and social ads, and non-billboard out-of-home signage across their market locations.

Partnering with agency Unanimous, Geoff Johnson also captured an extensive library of authentic imagery for York Hospital’s ongoing marketing channels. By focusing on genuine interactions between real patients and healthcare professionals across diverse environments, Geoff created a versatile, timeless visual library designed for maximum campaign flexibility.

For more of Geoff’s work, visit his Workbook portfolio.