CannaCraft approached photographer Will Saunders to build a campaign that involved three different aspects of the cannabis industry: production, farming, and lifestyle. He began by photographing the scientists and the machines at production facility where the products are made. He then spent spent a day with farmers out in the fields where plants grow in constant rotation. The final day of shooting was spent following a group of friends enjoying the beautiful coastline and camping amongst the redwood groves.
Photographer/Director – Will Saunders
CD – Caleb Brown
Producer – Jiin Ryu
Assistant – Neal Handloser
