John Fedele began the transition from stills to motion about ten years ago by immersing himself in the technology in an attempt to learn everything he could about this new way of story telling. As he says, it has been a steep learning curve, with an endless choice of tools and technologies that shape a project in the end. All the decisions needed along the way are worth it when he gets that happy call from the client who tells him he’s nailed it.
Workbook in Motion: An Interview with Director John Fedele
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