Animated GIFs are everywhere on the internet. We asked Workbook illustrators what is involved in creating a successful GIF, and the answer we got from Giulio Bonasera sums it up best, “A great GIF begins as a meaningful still image that, when animated, acts as the visual amplifier of a message already in place without being redundant. They take advantage of the possibilities offered by movement to convey the original message more deeply and easily direct the viewer’s attention towards it.”
Above: Giulio Bonasera
