As with most of us, the last year and a half has been challenging to say the least. But Andrew Coningsby, owner of London-based Debut Art not only had to contend with the fallout from the pandemic, which was felt a bit more deeply in the UK than other countries in Europe, he also had to contend with the impact of Brexit. The UK economy is currently down about 4.5% than before Covid, but is slowly recovering. It is in this process of recovery that Andrew sees signs of where the business is headed and is working to answer his clients changing needs.
Changes in the illustration market that were already underway were accelerated by the pandemic. The demand for 2-dimensional illustration traditionally found in print campaigns diminished somewhat in favor of motion/animation. With photo shoots shut down, clients turned to animated imagery that does not require large groups of people working together and has the added bonus of being eye-catching, colorful, engaging, and is often a great way to explain complex ideas. The good news is that almost all the artists on the Debut roster either have motion projects in their portfolios, and the skill to animate their own imagery, or have worked with Tado in order to help animate their imagery.
With change often comes opportunity. Andrew Coningsby and the artists of Debut Art are working hard to stay ahead of the curve and deliver for their clients.
Image above: From BloodBros/Understanding The Economic Shock Of Covid 19. (see below)
