All Posts: Show All

Two Track Road Productions Does It All.

Posted on

Above: Still image from the Wyoming Tourism Board.

With the launch of  his production company, Two Track Road,Productions Jason Lindsey has expanded his storytelling power. Whether he’s shooting broadcast for an agency client or web assets for a direct client, Jason Lindsey aims to inspire his crew in order to elevate the idea. To that end, he assembled a seasoned crew of professionals he can call on in most major markets of the US, including New York, Los Angeles, Chicago, Atlanta, and San Francisco. This gives Jason the confidence to take on just about any kind of project. As a former art director he can and does strategize about how to add creative value to any production in which he is involved. We sat down with Jason and asked him about his career arc, what it is like to make the transition from stills to motion directing, and what his vision is for his production company Two Track Road. Here’s what he told us:

 

How did you become involved with making images? Please describe your journey.

It started in middle school. I loved science, and I loved art, and when I took black-and-white photography class, it was a combination of both of those things. I went on to study graphic design and worked as an art director for five years. Then, my first job in photography was as a photojournalist. I fell in love with authentic story telling and wanted to bring that voice to advertising photography, and that passion for story telling led me to directing.

What was your vision for Jason Lindsey Photography when you first created it, and has that changed?

I started out doing mostly travel and tourism photography, and I still shoot that and love it. Then, I quickly expanded into shooting lifestyle campaigns. The biggest change for my company has been moving into directing. I always had an interest in directing, and I would say the most exciting change was having clients ask me to work on hybrid projects where I could shoot both stills and direct motion.

What was your vision for Two Track Road when you first created it, and has that changed?

My vision for Two Track Road was to have an integrated production company specializing in hybrid productions.  I wanted to create hybrid productions with a high production value, but with an agile approach and with the ability to produce assets across film, branded content, photography, cinemagraphs, and social in a single production.  [Also,] at the same time allowing for more of a direct relationship between myself and the agency creative team, while offering an approach that puts the creative first.

As a former creative director, I love to be involved in a project from inception to execution, all the way to the final product.

How often do you work on motion projects, how often on print-only projects, and how often on a hybrid?

About 80 percent of our projects are hybrid and have some sort of motion component, whether that be TV spots, cinemagraphs, and/or shorter form content.

How often do the three directors at Two Track Road work together on the same project?

We have worked together multiple times as a team on a variety of projects. We’ve collaborated on set by shooting together and sometimes all the way through to the editorial and finishing. Storytelling and narrative are at the core of our talent.

What role do you typically play in your motion projects?

Typically I play the role of director, and on some projects I have the role of director/DP.

Do you have a hand in editing the final project?

We have certainly handled the editorial process as well in multiple projects we have shot, and we love to be involved in the project in it’s entirety. Even if we are not handling the edit, on several projects I still collaborate with the agency and their editorial house to give my imput and creative thoughts.

What is your favorite part of your job?

Creative problem solving and collaborating with the creative team

Please describe your dream assignment.

I have been extremely fortunate in my career to photograph many, many dream assignments, whether in the jungle of the Amazon, the mountains of the West, or a studio for two weeks in New York City. The common theme of a “dream” assignment for me is collaborating and connecting with the creative team.