Jonathan Hanson worked directly with Industry City’s internal marketing team to create a message that would attract artists to the company’s rental space.
The images were created for use on their social media, IG @industrycity, and for related marketing collateral. The goal was to bring attention to the type of tenants who reside in the building in hopes of creating a larger artistic community. Industry City also plans on using the images for promotion of their open studios days in order to attract the wider public to the facility.