What makes this rebranding project so successful is the way Peter Donnelly and the Keogh family approached the project as a series of stories about the Keogh family farm. Incorporating elements of the local landscape, like the ruins of the Ballybog and the coastal waves of the Atlantic, gave the brand a true sense of locality. They personalized the packaging further with images of Peter Keogh at the farm on his tractor and of his boat, the 132 Mermaid. Watch Peter talking about the project here.
This is not the first successful food-related branding project Peter has completed. Take a look at the terrific work he did for Carl’s Junior USA.
