DAGGER is an independent, creatively wired, strategy obsessed brand building agency based in Atlanta, Georgia. It’s one of Ad Age’s Best Places to Work and has been named 4x to Adweek’s 100 Fastest Growing Agencies. On this episode I sat down with the agency’s Chief Creative Officer, Al Patton, and Head of Dagger Originals, Lance Krall to talk about the state of Dagger, advertising in Atlanta, and more.
Listen to the Episode here!
About our guests:
AL PATTON, CHIEF CREATIVE OFFICER
Al joined as Chief Creative Officer in February of 2019 and is responsible for driving the creative vision of the agency. He came to us from 22Squared, where for just under three years he served as Executive Creative Director and oversaw all creative output for the agency’s Atlanta headquarters.
Prior to that, Al spent eighteen years at top creative agencies in New York, the final ten of which at R/GA where he was Executive Creative Director on the agency’s Nike and Samsung accounts. His resume also includes stints at Deutsch, FCB, Digitas and Tribal, where he led teams working on such global brands as American Express, Reebok, Kraft, Chase and AT&T. Al’s work has been a mainstay at the annual creative award shows, having taken home top honors at Cannes Lions, CLIO, One Show, London International Awards, Webby Awards and the Effies.
LANCE KRALL, HEAD OF DAGGER ORIGINALS
Most recently known for his role as “Dad” to his two children, Lance previously worked on other less demanding projects, such as creating and starring in Spike TV’s “The Lance Krall Show,” and Vh1’s “Free Radio,” writing on “Breaking In,” “Last Man Standing,” and “It’s Always Sunny in Philadelphia,” Co-Executive Producing TruTV’s unscripted comedy, “Fameless,” and penning the William H Macy helmed feature film, “The Layover.” As an Executive Producer, Lance has had the pleasure of developing television alongside some of the industry’s top players, including Jerry Bruckheimer, Doug Robinson, Drew Barrymore, Laurence Fishburne, and Eric Tannenbaum.
