Posts from the Workbook Blog featuring

Heather Elder

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Artist: Heather Elder

“Personal Space” by Kremer Johnson

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“Personal Space” is a series created by the talented photography duo Kremer Johnson (Neil Kremer and Cory Johnson). The series explores the transformation of modern workplaces post-pandemic, inspired by a …

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“Belly Button” – A Short Film by Dan Goldberg on Mexico, Mole and Legacy

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Dan Goldberg, a former sous chef with a deep appreciation for Mexican cuisine, has long been fascinated by Oaxacan food. Driven by a desire to tell the stories of the …

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Dan Goldberg Takes A Creative Leap.

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Director/photographer Dan Goldberg  is well known for food imagery in which he captures everything from the smallest morsel in his still life work to food as a binding social element in every day life. But …

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Cade Martin for Arnold Worldwide/Progressive Insurance

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For photographer Cade Martin, this was one of those dream jobs. Visualizing how Progressive Small Business Insurance gives wings to small business dreams was plainly as good as it gets. Using …

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Andy Anderson Answers The Call Of The Wild.

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Andy Anderson‘s trip to the Owyhee Canyonlands was like traveling back in time.  The terrain is some of the remotest in the Western United States, where Great Basin cowboys continue …

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Doug Menuez for Eden Health

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Longer timelines, more pre-production and safety protocols are now part of the new normal. So when Eden Health looked to commission new imagery for their concierge health service and visuals for …

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Jason Lindsey’s Solar Heroes

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The inspiration for Jason Lindsey‘s latest project is the young, strong, and diverse workforce helping to create our solar grid. These authentic-feeling portraits of real people humanize an industry some would …

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Workbook Radio Episode 48: Doug Menuez, Part 4: Epiphanies

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In this final Chapter, Doug gives advice on how to merge your personal work with the work you’ve been hired to do as well as a creative lesson courtesy of …

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Workbook Radio Episode 47: Doug Menuez, Part 3 “The Crazy Dream”

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Doug Menuez talks about his first foray into music videos and then dives into the heart of FEARLESS GENIUS, a personal project 15 years in the making in which Doug visually …

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Workbook Radio Episode 46: Doug Menuez, Part 2 “Creating During COVID”

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In this part 2, Doug Menuez discusses the projects he’s been working on during Safer at Home. From music videos to proof of concept, Doug talks about the healing power …

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Register for Where We Are Now Episode 15

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Where We Are Now is a webinar series created to talk about the state of affairs in our community. Each webinar has a fresh panel with different topics and input …

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Where We Are Now, Episode 14

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Where We Are Now is a monthly webinar series created to continue the conversations happening in our community right now. Each webinar presents a new panel of industry experts who take on …

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Where We Are Now Episode 12

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Workbook Radio and Dear Art Producer  present Where We Are Now, a weekly webinar series created to talk about the state of affairs in our community. Each webinar has a …

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Where We Are Now Episode 11

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Workbook Radio and Dear Art Producer  present Where We Are Now, a weekly webinar series created to talk about the state of affairs in our community. Each webinar has a …

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Where We Are Now Episode 10

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Workbook Radio and Dear Art Producer  present Where We Are Now, a weekly webinar series created to talk about the state of affairs in our community. Each webinar has a …

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Where We Are Now Episode 8

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Workbook Radio and Dear Art Producer present Where We Are Now, a weekly webinar series created to talk about the state of affairs in our community. Each webinar has a …

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Cade Martin’s Portraits for Now

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During the present life-on-pause we’re all experiencing, photographer Cade Martin found inspiration for his latest project in an old self-portrait he created while in in his early years of college. …

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Where We Are Now, Episode 7

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This week we assembled a panel to discuss creating universal guidelines for when we return to producing content in the post Covid-19 landscape. This week’s panel: Vail Palmer-White, Executive Producer, Photo …

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Where We Are Now Episode Six

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Workbook Radio and Dear Art Producer present Where We Are Now, a weekly webinar series created to talk about the state of affairs in our community. Each webinar has a …

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Workbook Radio Episodes 39 & 40- Soft White Underbelly, Part 3 & 4

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We’re wrapping up the transcript of our 4-part interview series  with Mark Laita about his project Soft White Underbelly, an interview series that shines light on subjects and subject matter often passed over by society.  …

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Where We Are Now Episode 5

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Workbook Radio and Dear Art Producer  present Where We Are Now, a weekly webinar series created to talk about the state of affairs in our community. Each webinar has a fresh panel with …

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Top Takeaways from Our Where We Are Now Webinar Part 2

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Image above: Timothy Archibald Where Are We Now Part 2 included Mike Bilbrey, VP of Production/Leo Burnett, Heather Elder, artists representative, Jodi Morrison, Group Manager, Creative and Photography Production/Starbucks Coffee Company, …

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Where We Are Now

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Image above:  Timothy Archibald. Review the top takeaways from our first Where We Are Now which took place on Friday, March 20th and will continue every Friday at 11:00 am. Workbook and …

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Workbook Radio and Dear Art Producer present: “Where We Are Now”

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In an effort to help steer the conversation in these uncertain times, Workbook Radio and Dear Art Producer assembled a panel with an artist rep, a producer, an art buyer, and …

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Tim Tadder Makes iFly’s Web Traffic Soar

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Indoor Sky Diving company, iFLY, already successfully executed their vision for their “Choose to Fly” promotion in video form, but previous attempts by the brand to  capture the feeling of freedom one feels …

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As 2019 Comes to a Close, Heather Elder Interviews Michael Bilbrey, Senior Producer with Leo Burnett

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Heather Elder wraps up 2019 with her 38th episode of Dear Art Producer in which she interviews Leo Burnett senior producer, Michael Bilbrey. With a 28-year career as a producer …

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Jason Lindsey Captures the Wonders of Wyoming for the “That’s WY” Campaign

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This was the not the first time Jason Lindsey worked with this creative team, so when he saw the original sketch for photographing the Grand Prismatic Spring in Yellowstone National Park, …

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Jason Lindsey Is Right in the Middle of It

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Jason Lindsey puts himself in the middle of training exercises for the Army and gives us a visceral look at what it’s like to be like in the heat of battle.

“Dear Art Producer” with Heather Elder

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In her latest series Dear Art Producer, artist representative Heather Elder gives us one of the best in-depth looks behind the scenes of today’s professional advertising world and how rapidly it …

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Tim Tadder and a Lesson in Fearlessness

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Everything about this imagery from Tim Tadder says fearlessness, from the subjects themselves to the way in which photographer/director Tim Tadder captures their spirit. The bold use of color and lighting in …

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