Posts from the Workbook Blog in category

Marketing Intelligence

Workbook 2023 Photography Print Edition!

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Stewart Cohen  (L-front cover) has created a boutique production company that is known for its ability to create years-long relationships by taking the time to understand client’s expectations and striving to over-deliver …

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How to Creative an Effective Creative Treatment

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If you are New York creative professional you don’t want to miss this discussion on what makes for an effective creative treatment.

Workbook Radio: Episode 70 – Dave Merwin, Part 2

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Dave Merwin is currently building web applications and blockchain solutions for companies around the world and serves as Executive Sponsor and Production Strategist at DEPT Agency.  We’re picking up right where we …

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View Illustrators Who Animate and Photographers Who Direct at the New DXE

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The latest article about the DXE published at MusebyCl.io is a great overview of how and why the DXE came about and why it is a natural addition to Workbook’s suite …

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How Kremer/Johnson Sets Things in Motion

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Although stills currently dominate their output, Kremer Johnson says, that is rapidly changing. Since 2018, the duo witnessed the demand for motion grow to the point to which it is currently …

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Highlights from the DXE: Schumann & Co.

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The circumstances created by the pandemic, the new available technology, and the creation of a new exciting roster of talent gave Patti Schumann of Schumann & Co and creative director, Philippe …

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Saverio’s Life in This Moment

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Given the historic nature of what we are living through right now, photographers like Saverio Truglia are compelled to document life in the moment. At first, he kept these images private, then began to …

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Where We Are Now Episode 8

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Workbook Radio and Dear Art Producer present Where We Are Now, a weekly webinar series created to talk about the state of affairs in our community. Each webinar has a …

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Workbook Photographers Are Producing In Place

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Here at Workbook, we’re all about solving problems, and so are our artists. That’s why we’ve created our new resource Produce In Place. As most photo productions are  on hold, photographers have been …

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Laura Barisonzi for The Martin Agency and UPS

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Laura Barisonzi’s  personal series Makers features professional artists and artisans prompting The Martin Agency to call on her for the recent UPS campaign targeted at small business owners. These portraits, shot on location in Austin, capture just the right …

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Where We Are Now Episode 4

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Join our free webinar TOMORROW as our panel of industry experts discuss financial resources for the commercial artist and what can be done in this current uncertainty. CLICK HERE to …

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Kirsten Ulve is Mendola’s Artist of the Month

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In addition to publishing their yearly calendar, Mendola Artists has created a micro podcast called Moments with Mendola in which they spend a minute of unscripted time asking participating illustrators …

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Peter Pop Art Agency Has a New Mission with Its Fiero Initiative

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The Fiero Initiative was established with a mission to make games that generate a feeling of “Fiero” in players.  “Fiero” – possibly the most primal emotional rush we can experience. Fiero is the …

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Workbook Radio Episode 35- 2019 PSPF: Buyers Talk Social Media

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We’re back at the Palm Springs Photo Festival with Heidi Goverman, Workbook Regional Representative. On this episode, Heidi talks to senior art producer Brian Gibson, art producer Jen Lamping, creative …

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As 2019 Comes to a Close, Heather Elder Interviews Michael Bilbrey, Senior Producer with Leo Burnett

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Heather Elder wraps up 2019 with her 38th episode of Dear Art Producer in which she interviews Leo Burnett senior producer, Michael Bilbrey. With a 28-year career as a producer …

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Keeping Up with Fillin Global

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Fillin Global has assembled a group of multi-disciplinary artists who are partnering with brands all over the world to deliver unique and unconventional forms of advertising and branding. It has …

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Workbook On The Go

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  Have you downloaded  Workbook GO?  Our app allows you to browse the entire collection of portfolios available at Workbook.com on your mobile device. Discover the perfect artist for your next project. …

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Producing a Photo Shoot is Hannah Soto’s Own Form of Creative Expression

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    Hannah Soto‘s career as a producer began when she realized that, although she loved photography, she didn’t really want to be a photographer. That realization freed her to …

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Workbook in Motion: Director/Photographer Philip Edsel

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Photographer/director Philip Edsel is inspired by action and energy. Whether the assignment is sports, fitness, fashion, or even portraiture, he treats his subjects as a sculptor would, and considers all the …

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An Evening With Director/Photographer Jason Lindsey

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If you are in Salt Lake City on March 14th you won’t want to miss this. The ASMP and Workbook will host an evening with photographer/director Jason Lindsey as he …

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Workbook In Motion: Director Bill Miles

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At the age of fourteen, director/photographer Bill Miles received a camera  from his father. That gift sparked a lifelong career in photography and now  a transition into video directing. As a still photographer, Bill’s …

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Workbook in Motion: An Interview with Director John Fedele

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John Fedele began the transition from stills to motion about ten years ago by immersing himself in the technology in an attempt to learn everything he could about this new …

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Workbook in Motion: Chris Ryan of Once Films

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Our interview with Once Films director Chris Ryan is the first in a series of interviews with  directors and animators about their transition to motion. Workbook works to create an …

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Workbook Radio Episode 11: Stewart Cohen on Art and Marketing, Part 3

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We’re talking test shooting and beyond with Stewart Cohen on this episode of Workbook Radio. In this third installment, Workbook Regional Representative Mary Preussel talks with award-winning, long-time client Stewart …

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Mendola Artists Give Our Followers a Look at All the Creativity Behind the Business of Illustration

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Mendola Artists created a fun, engaging, four-day takeover of our Instagram feed (Oct. 31-Nov. 3).  Follow us to see more great work from the best illustrators working today.  The challenge for Cece …

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10 Great Instagram Photo Feeds to Follow

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above: Adam Voorhes Workbook photo contributors have some fantastic Instagrams feeds; so follow them, and of course follow us! We’ve put together this edit to give you an idea of the range and …

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Let’s Meet up in Palm Springs

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    How you promote your message can be as important as the message itself. In order to help get some answers from the professionals who can hire you, Heidi Goverman …

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The New Workbook Portfolio is More Intuitive, Integrated, and Customizable Than Ever

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New, fresh content is what will keep creatives engaged and continually coming back to Workbook. Our new portfolio manager gives artists the tools to make sharing that content so much easier, so portfolios always look  fresh …

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An Interview with Jamie Stephen, Founder of JSR

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After 12 years in business and a major recession, JSR is a highly capable team of professionals who can manage any project, of any size, anywhere in the world. They’ve worked on …

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What You’ll Learn at Visual Connections

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 Visual Connections is an immersive, annual one-day event that focuses on the responsibilities and liabilities involved in the licensing images and film footage for advertising and editorial use. Check in with the experts (and …

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